Aaron Sullivan

Aaron Sullivan currently serves as the Vice President of Digital Experience and eCommerce for North America at Salomon, a position held since July 2025. Prior to this, Sullivan was the VP of eCommerce at Merrell from July 2021 to July 2025 and held the role of Sr. Director of Global Digital Product Management at VF Corporation from June 2019 to June 2021, overseeing the enhancement of eCommerce capabilities across various brands. Earlier experience includes leading eCommerce for the EMEA region at VANS, managing U.S. direct-to-consumer online initiatives at Totes Isotoner, and handling online marketing for Mattel. Education includes an MBA in International Business and Marketing from Arizona State University and a Bachelor's Degree in Economics from California Polytechnic State University-San Luis Obispo.