Allyson Penella

Allyson Penella currently serves as Principal Manager for Strategic Retail Success at Salsify, where responsibilities include maintaining strategic retailer relationships, developing program strategies, and collaborating with cross-functional teams for product launches in the US market. Previously, Allyson worked as an Account Manager at Epsilon, managing loyalty marketing programs for Dunkin' Brands and analyzing KPIs to enhance client strategies. Additional experience includes roles at KHJ Brand Activation as a Marketing Associate, where management of annual marketing plans and campaign execution were key, as well as positions at Aigner Prensky Marketing Group and So Allyson Did focusing on public relations and social media. Allyson holds a Bachelor of Science in Information Design and Corporate Communications from Bentley University, complemented by a semester abroad in International Business at the University of Navarra.