SALT XC
Alex Wu is a seasoned professional in public relations and account management, currently serving as Manager, Creator at SALT XC since January 2024. Prior experience includes roles as Account Manager at Viral Nation, managing notable clients such as Prime Video and Disney, and various account-focused positions at PS I Love You, contributing to recognized clients including Baskin-Robbins Canada and Toys "R" Us Canada. Alex began the career path as a PR Intern at Canada's Wonderland and held leadership as President of the University of Waterloo Marketing Association. Educational credentials include a Post-Graduate Certificate in Public Relations from Humber College and a Bachelor of Arts with a minor in Human Resources from the University of Waterloo.
SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.