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Danielle Castellino

Creative Resource Director at SALT XC

Danielle Castellino is a seasoned professional in creative resource management and communications with extensive experience in various leadership roles. Currently serving as the Creative Resource Director at Salt XC since August 2025, Danielle previously held multiple positions at No Fixed Address Inc., including Resource Director and Creative Resource Manager. Experience at Holt Renfrew as Project Manager for Creative Content and as PR Director at TEDxToronto further demonstrates a strong background in project and public relations management. Prior roles include Studio Manager for Design & Creative at Mosaic North America, where Danielle managed award-winning projects, and PR & Resource Development Director at Habitat for Humanity of the NC Sandhills, providing communication counsel to executives. Holding a Master's Degree in Professional Communications from Edith Cowan University and a Post Graduate Certificate in Corporate Communications from Seneca Polytechnic, alongside a BSc in Nutritional Science and Employment Relations from the University of Toronto, showcases a solid educational foundation for a career dedicated to creating impactful brand experiences.

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SALT XC

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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.


Headquarters

Toronto, Canada

Employees

201-500

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