SALT XC
Kareem Halfawi is an experienced creative professional who has held various roles in the advertising and design industry throughout his career. Starting as an intern at LOWE MENA, he worked his way up to become an Associate Creative Director at SALT XC. With a degree in Advertising from OCAD University, he has also worked as a Copywriter at JWT and an Art Director at Publicis. His creative talents have been showcased at various companies including Mosaic North America and GWP Brand Engineering. Additionally, he has freelanced as a designer/illustrator for Abu Dhabi Media Company and The National newspaper.
SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.