SALT XC
Michelle Plett, MSc, BA, is an accomplished communications professional with extensive experience in agency and corporate settings. Currently serving as the Agency Communications Manager at SALT XC, Michelle excels in connecting opportunities, information, and people. Previous roles include Communications and Creative Manager at Appnovation, where responsibilities encompassed media relations and content creation, and Global Communications Manager, overseeing corporate communications worldwide. At World Vision Canada, Michelle led creative strategy and production, while earlier positions included Associate Creative Director at World Vision and PR, Marketing, and Brand Consultant for various organizations. With a strong educational background in marketing and public relations, Michelle has a proven track record in strategic communications, creative development, and brand management.
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SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.