Ariana Otero

Ariana Otero is an experienced professional in the field of research and analytics, currently serving as a Measurement Partner at Samba TV since July 2023. Prior roles include Senior Research Analyst and Research Analyst at Interpret from July 2020 to July 2023, and positions at Mediahub Global as an Analytics Intern, Dine Brands Global as a Consumer Insights Intern, Newport Beach Film Festival as a Marketing Intern, Cie Digital Labs as a Research Intern, and UC Irvine as a Research Assistant. Otero holds a Bachelor of Arts in Business Administration from UC Irvine, obtained in 2020, and has a strong background in data analysis, research methodologies, and project management, collaborating with various clients and translating findings into actionable insights.