Sampler
Alex Wu has a strong background in finance and accounting. They started their career at EY in 2011, where they worked as a Manager in Assurance Services for seven years. In 2018, they transitioned to Canada Goose as a Manager in Corporate Accounting. After a year and a half, they joined Ritual.co as a Controller. In 2021, they joined TOOLBX as the Director of Finance and held that position until 2023. Currently, Alex Wu is the Vice President of Finance at Sampler, a position they have held since February 2023.
Alex Wu completed a Bachelor of Business Administration (BBA) degree in Accounting from the Schulich School of Business at York University. Graduating in 2012, Alex then obtained the CPA, CA certification from the Chartered Professional Accountants of Ontario (CPA Ontario) in May 2015.
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Sampler
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Sampler is the leading Direct-to-Consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples online and gather the insights they need to build one-to-one relationships with consumers.