San Diego State University
Lance Hoffman is an accomplished marketing professional with extensive experience across various industries. Currently serving as an Adjunct Professor of Marketing at San Diego State University since October 2014, Lance has held significant positions in multiple organizations, including Vice President of Marketing at Mamma Chia, where responsibilities encompassed a wide range of marketing programs. Previous roles include VP Marketing (Acting) at Greenwave Systems, General Manager of E-commerce at Meridian Enterprises Corporation, and VP Client Services at Digital River. Lance's early career at Apple included key achievements such as launching Apple's first Internet product, while contributions at Microsoft involved successful product launches for the Digital Media Division. As a co-founder and VP of Marketing at Emaimai Hong Kong, Lance demonstrated strong capabilities in brand building and online marketing. Lance holds a Master's and Bachelor's degree in Computer Science from Union College.
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San Diego State University
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Founded in 1897, San Diego State University is a major public research institution that provides transformative experiences for its more than 36,000 students. SDSU ranks as the number 1 California State University in federal research support, is a long-standing Hispanic-Serving Institution (HSI) and resides on Kumeyaay land. The university is known for offering transformational research, international experiences, sustainability and entrepreneurship initiatives, internships and mentoring, and a broad range of student life and leadership opportunities. SDSU is committed to excellence and known for its efforts advancing diversity and inclusion.