San Diego State University
Lisa Ratcliff is an experienced media planning and buying professional with a diverse background in various industries. As the Founder and Strategic Media Planning & Buying Director at LMR Media mix since July 2015, Lisa has led strategic initiatives across multiple media platforms, including television, digital, and radio. In addition to this role, Lisa has been an instructor at San Diego State University since December 2019, teaching Media Buying and Selling. Previous positions include Marketing Director at Chris Nikel, Media Buyer/Planner Manager at River Spirit Casino, Media Director at Brothers & Co., and Broadcast Client Account Specialist at MPG, among others. Lisa holds a Bachelor of Journalism in Advertising from the University of Oklahoma and has further education in interactive media planning and buying.
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San Diego State University
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Founded in 1897, San Diego State University is a major public research institution that provides transformative experiences for its more than 36,000 students. SDSU ranks as the number 1 California State University in federal research support, is a long-standing Hispanic-Serving Institution (HSI) and resides on Kumeyaay land. The university is known for offering transformational research, international experiences, sustainability and entrepreneurship initiatives, internships and mentoring, and a broad range of student life and leadership opportunities. SDSU is committed to excellence and known for its efforts advancing diversity and inclusion.