Adrienne Higgins

Adrienne Higgins currently serves as the Associate Director of Market Research for Rare Blood Disorders at Sanofi, responsible for generating insights within the hemophilia franchise. Prior to this role, Adrienne held the position of Associate Director of Marketing Analytics at Novavax, where strategic insights contributed to the successful launch of a unique COVID-19 vaccine and captured significant market share. Adrienne’s experience also includes positions at AstraZeneca as a Senior Manager in Insights & Analytics, where leadership in strategic business insights facilitated the successful launch of Lokelma®, and significant contributions to women's health and respiratory brands while at Teva Pharmaceuticals. Earlier roles at Baxter Healthcare involved managing comprehensive market research budgets and executing qualitative and quantitative studies, while the career began at McCann Torre Lazur as a Market Research Analyst. Education includes a Bachelor of Arts in International Studies from Muhlenberg College.