Santa Cruz Bicycles
Donald Jensen is a seasoned digital marketing professional with extensive experience in web content management and marketing strategy. Currently serving as the Web Content Administrator at Santa Cruz Bicycles since October 2020, Donald leads digital product launches and oversees content updates for both Santa Cruz and Juliana Bicycles, ensuring the online presence aligns with the brands' quality and innovation. Prior to this role, Donald held positions such as Web Content Coordinator at Santa Cruz Bicycles and Marketing Strategist at GCommerce Solutions, where expertise in digital marketing for luxury resorts was developed. With a Bachelor’s Degree in Marketing from Fort Lewis College, Donald boasts a diverse background in retail support and technical sales within the cycling industry, further demonstrating a strong commitment to customer experience and product excellence.
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Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.