Nicola Carlaw

Nicola Carlaw is a seasoned professional with extensive experience in content management, customer strategy, and marketing across leading tech companies. Currently serving as the Senior Director of Content Supply Chain at SAP since November 2007, Nicola oversees the comprehensive management of the Content Supply Chain to ensure high-quality content delivery. Previous roles at SAP include VP of Customer Digital Strategy, VP of Customer Insights, Experience and Transformation, and Senior Director of Customer Storytelling among others, all emphasizing customer experience, satisfaction, and strategic relationship management. Prior to SAP, Nicola held positions at Microsoft as a CRM Manager, NetSuite as Head of EMEA/APAC Marketing, and Oracle in various marketing roles, contributing to significant customer engagement and marketing initiatives in the tech industry.