SAP
Paul Logue serves as the Senior Vice President and Global Head of Insights at SAP, leading the transformation of insights into a centralized global agency focused on enhancing customer experiences and driving growth. With a notable history in market insights, Logue has previously held the positions of Vice President at Hewlett Packard Enterprise and HP, where responsibilities included managing customer insights and corporate strategy. Logue's early career as an aerospace engineer included contributions to NASA's Space Station program. Education includes an MBA from the University of California, Berkeley, and a Master’s in Mechanical Engineering from Santa Clara University. Additionally, Logue is a nationally ranked competitive fencer in the Men's Epee, Veterans Division.
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SAP
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SAP stands for System Applications and Products in Data Processing. SAP is the market leader in ERP software and helps companies of all sizes.