Saucony
Kara Tardif is a seasoned digital marketing professional currently serving as the Senior eCommerce/Digital Marketing Manager for Saucony, where responsibilities include leading brand and performance media and SEO strategy. With extensive experience in eCommerce marketing, Kara also lectures on digital marketing and SEO at Bentley University. Past roles include Manager of SEO and Associate Manager of SEO at Reebok, and SEO Strategist/Account Manager at Fire&Spark, driving SEO strategy for e-commerce clients. Earlier experience includes internships in marketing analytics and sales at TimeTrade, LeveragePoint Innovations Inc., and CenturyLink Business. Kara is pursuing an MBA at the Manning School of Business, UMass Lowell, set to complete in 2026.
Saucony
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Saucony is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. Wolverine Worldwide is one of the largest non-athletic footwear companies in the world, with a unique portfolio of 12 brands.