The Sawtooth Group
Ava Bridges is a Copywriter & Community Manager at The Sawtooth Group since August 2022. Previously, Ava worked as a Freelance Project Manager at Gap from December 2021 to April 2022 and as a Producer at thelab from August 2018 to August 2020. Ava also has experience serving as a Front Desk Receptionist and Accounting Intern at thelab. Ava holds a Bachelor's degree in Nutrition + Health from CUNY Baccalaureate for Unique and Interdisciplinary Studies and is a Certified Health and Wellness Coach from the Institute for Integrative Nutrition.
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The Sawtooth Group
Our business is communications. Our mission is creating positive impact. We believe that all brands have the power to be irresistible—and our job is to unlock that power by deeply connecting brands and their consumers through communications. Our proprietary, quantitative tool, I-Factor™ helps brands Unlock their Irresistibility. I-Factor™ works like this: we use our unique methodology to analyze the three components of your brand’s irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brand’s Irresistibility Factor™ and give true insights on how to increase it. I-Factor™ is revolutionary. It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who “have to have” and “want to share” your brand exponentially.