The Sawtooth Group
Kristi Bridges is a seasoned leader with extensive experience in brand-building and team management. Kristi currently holds the positions of President, CEO, President, Chief Creative Officer at The Sawtooth Group and Partner, Executive Creative Director, partner, creative director at Lunch Break. Kristi has also served on the Board of Trustees at Lunch Break and the Board of Directors at The Dwelling Place of New York. With a background in copywriting from their time at DDB Needham, Kristi is a dynamic and passionate leader focused on driving success for brands and teams.
The Sawtooth Group
Our business is communications. Our mission is creating positive impact. We believe that all brands have the power to be irresistible—and our job is to unlock that power by deeply connecting brands and their consumers through communications. Our proprietary, quantitative tool, I-Factor™ helps brands Unlock their Irresistibility. I-Factor™ works like this: we use our unique methodology to analyze the three components of your brand’s irresistibility. Then we assign your brand a quantifiable score. That score will give us deeper insight into your brand’s Irresistibility Factor™ and give true insights on how to increase it. I-Factor™ is revolutionary. It is intuitively led and scientifically grounded. So the study is rich in emotion and science, which is important since 95% of all purchase decisions occur on the subconscious level. The idea is to increase the number of people who “have to have” and “want to share” your brand exponentially.