SBC
Andrew McCarron has a diverse work experience in the media and events industry. Andrew started their career in 2000 as a freelance writer for various publications. Andrew then worked as an editor and assistant editor at Scott & Jones Communications from 2001 to 2004. From 2004 to 2010, they served as an editor at Betting Business before joining GB Media Corporation as an Editor at Betting Business Interactive from 2010 to 2014. In 2014, they became the Managing Director at SBC, where they oversaw a successful media and events group and managed various conferences and publications. In 2016, they took on the role of Content Editor at TotallyGaming.com and also became a Publisher for Esports Insider. Andrew served as a Management Advisor at Esports Insider from 2020 to the present. In 2021, they joined SBC Advisory Partners as a Media Director. Throughout their career, Andrew has demonstrated expertise in media management and event organization, particularly in the sports betting and esports industries.
Andrew McCarron attended the University of Central Lancashire from 1995 to 1998, where they earned a BA (Hons) degree in Journalism.
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SBC
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SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries. SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming. SBC DIGITAL organises specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel. SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com, and the SBC Leaders Magazine. SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.