SB+CO is a sustainability consultancy that advises companies on strategy, sustainability activation and integration, ESG, stakeholder engagement and communications – and frequently a combination of all of these.

Nigel Salter and Penny Baxter are the ‘SB’ in SB+CO, bringing a combined 50-plus years of expertise in sustainable business and corporate responsibility. Two decades ago, Nigel and Penny founded Salterbaxter, building it up into one of the UK’s top 10 sustainability management consultancies, before integrating it into the global Publicis Groupe. 

Today, they lead a highly experienced and diverse team in London, with colleagues and associates across Europe and the US. Each of us at SB+CO is a passionate change-maker and this is reflected in the solid track record we have in helping some of the world’s largest corporations and iconic brands pivot their business models towards a more sustainable, equitable and successful future.

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