SBT
Thierry Arnould has a robust career in marketing and communications, currently serving as the Director of Marketing & Communications at Lufthansa since 1999. Previously, Thierry held several roles at Lufthansa from 1989 to 1997, including Airport & Sales Coordinator and Key Account Manager. Before joining Lufthansa, Thierry worked as a Radio Host, DJ, and Advertising-Commercials Producer at Radio Monte Carlo from 1985 to 1989, and as a Radio DJ and Advertising-Commercials Producer at Frequence 1 (Europe 1) from 1984 to 1985. Thierry holds a Bachelor's degree in Philosophy from Ernest Renan High School.
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SBT
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SBT is one of the most important television networks in the country, covering 96% of it's households with television and 98% coverage of Brazilian consumer potential. SBT works as a very strong content producer offering to it's audience a highly diversified programming schedule for every social class.