Tatiana Kosheleva

Tatiana Kosheleva is an experienced professional in media analytics and digital strategy, currently serving as the Global Analytic Capabilities, Media Analytics Manager at SC Johnson since April 2022. Prior to this role, Tatiana held senior positions at PepsiCo and U.S. Cellular, focusing on media analytics and digital strategy optimization. With extensive expertise in campaign measurement, data analysis, and analytics platform implementation, Tatiana has successfully managed multi-million dollar budgets and led cross-functional teams. Earlier career experiences include significant roles at OMD Worldwide, IRI, and Analytic Partners, where Tatiana developed advanced analytical models and provided insights for major retail and consumer goods clients. Tatiana holds a Master’s degree in Economics and a Master’s in Economic Development from the University of Cincinnati, along with a diploma in Personnel Management from the State University of Management.