Clare Cooke

Scamp & Dude is a British superpower infused fashion brand on a mission to turn the world of fashion into a force for good. Scamp & Dude has 3 retail stores in Battersea Power Station, Edinburgh and Marlow in Buckinghamshire where the brands HQ is also based. Although Scamp & Dude started off life as a kid’s brand, the womenswear division has seen unprecedented growth and now makes up 95% of the collection and has been worn by the likes of Liv Tyler, Fearne Cotton, Billie Piper, Laura Whitmore and Emma Willis. Jo Tutchener-Sharp launched Scamp & Dude in 2016 after being separated from her children during a lengthy stay in hospital undergoing brain surgery. It was this brush with death, and missing her children, that made Jo determined to give back, and create a brand that helps children feel more secure when apart from their loved ones. Infused with kindness and superpowers, Scamp & Dude is much more than just a fashion brand; for each Superhero Sleep Buddy sold, another is donated to a child who has lost a parent or is seriously ill themselves. Likewise, for the Super Scarves (fronted by Billie Piper), for every scarf sold, another is donated to a woman with cancer or a mother of a child with cancer. So far Scamp & Dude has donated over 7000 Superhero Sleep Buddies, 27,000 Super Scarves and over 1.3 million pounds worth of superpower infused clothes to those in need. The brands slogan ‘a Superhero has my back’ tells kids that someone is watching over them and the ‘Superpower Button’ features on each garment to give the wearer a burst of superpowers. Scamp & Dude has collaborated with some global brands including Superga, Cowshed and Elemis and has received multiple awards since its creation, celebrating not just the brand’s stand out designs, but also Jo’s business acumen, including ‘Entrepreneur of the Year’ by HELLO magazine and ‘Female Business Owner of the year 2019’ by The British Business Awards.