Anna Stabarkovic Beskow

Anna Stabarkovic Beskow has extensive experience in conversion rate optimization, digital content management, and project leadership within the hospitality industry. Currently serving as a CRO Specialist at Scandic Hotels since August 2012, Anna has successfully conducted internal planning meetings, coordinated cross-functional teams, and analyzed user behavior to enhance web and app platforms. Previous roles include managing web content and conversion strategies, acting as a product owner, and serving as a subject matter expert for digital platforms. Anna's earlier career at Nordic Hotels and Destination Stockholm AB involved strategic e-commerce management, project leadership for website launches, and extensive content creation. Anna's educational background includes a Bachelor's degree in Economics and various certifications in conversion management and communication.