SCETV
Tabitha Safdi has had a diverse work experience in the media industry. Tabitha started their career as a Producer at WIS-TV from 2004 to 2005, where they produced live daily and nightly newscasts and researched stories for newscasts. In 2005, they joined SCETV as a Producer/Editor, creating and managing the online presence for the show Palmetto Scene. From 2014 to 2019, they worked as a Digital Media Manager - Producer at SCETV, overseeing the digital media content of scetv.org and maximizing SEO opportunities. Most recently, they held the position of Director, Digital Strategies at SCETV from 2019 to 2021, before being promoted to Chief Content Officer in November 2021.
Tabitha Safdi holds a Master of Arts (M.A.) degree in Organizational Leadership from Columbia College (SC), which they obtained from 2015 to 2016. Prior to that, they completed their undergraduate education at the University of South Carolina from 2000 to 2004, earning a Bachelor of Science (BS) degree in Journalism and Mass Communications. In addition to their formal education, Tabitha has obtained several certifications, including "The Six Morning Habits of High Performers" from LinkedIn in July 2022, "Online Marketing Foundations" from Lynda.com in February 2018, and "Project Management Foundations" from Lynda.com in January 2018.
SCETV
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Reach In South Carolina, public broadcasting is the preeminent media source for the state. Our network consists of 8 radio stations and 11 television stations. From the mountains to the ocean, South Carolina ETV and SC Public Radio has tremendous statewide reach, resulting in more viewers and listeners, unmatched by any other local media. Loyal Audience Affluent, educated, influential and active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience. 1 Halo Effect NPR listeners value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible.2 In the minds of our viewers, PBS is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that viewers associate with you!3 Value ETV and SC Public Radio are membership organizations with huge, influential and highly loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.4 Appreciation 75% say that sponsors provide a valuable public service 64% agree that sponsors are good corporate citizens 60% feel that sponsors have a commitment to quality & excellence 49% choose to buy products from our sponsors over the competition, all things equal3 Uncluttered Need more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At ETV and SC Public Radio, your message stands out. SOURCES: 1- 2015 Doublebase GfK MRI; 2- 2010 NPR Audience Insight & Researc