Schaerer Ltd
Renato Prioreschi serves as a Global Account Manager at Schaerer Ltd. / WMF GmbH since January 2018, specializing in the SEB PROFESSIONAL Global Business Unit for professional coffee machines. Responsibilities include managing sales activities for global accounts, strategic planning, and project management. Prior roles include Global Account Manager and Sales Project Manager at Schaerer Ltd, Managing Director at Werbeautos.ch, Managing Partner at gamechallenge.ch, Sales Director at Hinni AG, Sales & Marketing Manager at SPORTAL GROUP, and a host at the International Auto Salon in Geneva. Renato Prioreschi holds a Bachelor of Science in Business Engineering & Management from Fernfachhochschule Schweiz and a Bachelor in Wirtschaftsingenierwesen from the University of Applied Sciences and Arts Northwestern Switzerland FHNW.
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Schaerer Ltd
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Founded in 1892 and headquartered in Zuchwil, Switzerland, Schaerer AG is one of the world's leading manufacturers of fully automated professional coffee machines. As a well-established company with a long history, the Schaerer brand stands for Swiss values combined with in-depth knowledge on coffee. The company emphasizes these brand attributes in its logo “swiss coffee competence” and lives them equally in its product development and the Coffee Competence Centre, Schaerer’s coffee expertise and training centre in Zuchwil. Moreover, Schaerer is characterised by extreme flexibility adhering to the guiding principle of “We love it your way” - whether it concerns customer requests, customer-specific products bulk orders or the product range which offers the customer a wide collection of customised configuration options. Customer-oriented and equipped with comprehensive knowledge on coffee, Schaerer supports any customer of any size all over the world in offering guests delicious coffee of the highest quality. Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. All B2B brands of the Groupe are bundled under the consolidated sales organisation “SEB PROFESSIONAL”. In addition to Schaerer, it also includes WMF and Wilbur Curtis coffee machine brands as well as the Professional Hotel Equipment division of WMF Professional and HEPP brands.