Bettina Pöhlmann

Head Of Marketing GAS & Global Social Media at schleich®

Bettina Pöhlmann is an accomplished marketing professional with extensive experience in digital marketing and consumer engagement. Currently serving as Senior Global Consumer Engagement Manager at schleich®, Bettina is responsible for global social media, community, and CRM strategies aimed at fostering loyalty and engagement among target audiences. Previous roles include Digital Project Marketing Manager and Digital Marketing Manager at ETTINGER GmbH, where Bettina defined digital marketing strategies and relayed expertise to the team. Additionally, Bettina held significant positions at Bauer Media Group and LEGO Group, managing various marketing initiatives across EMEA and strengthening member experiences through innovative approaches. Bettina's educational background includes a Diploma in Business Administration from Hochschule München University of Applied Sciences and an intermediate diploma from Hochschule Heilbronn.

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Munich, Germany

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schleich®

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#WhereStoriesBegin An elephant on a bike. A fairy exploring a muddy paradise. If your first thought is “Why not?”, followed by “What if?”, then you’ll fit right in at Schleich! Our story began in 1935 when Friedrich Schleich founded his company in Schwäbisch Gmünd, Germany. Today, schleich® is beloved the world over for the authenticity, detail and quality of its products. The figures and playsets ignite a love of storytelling and open the doors to new, exciting and magical worlds for every child. “Shaping Storytellers for life” is our vision. We are looking for employees who want to take Schleich into its next chapter with creativity and curiosity. We are currently on an exciting growth journey to become a globally loved brand. Grow with us and be part of our success story. Working at Schleich. Make your mark.


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201-500

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