Scholastic
Jennifer Seewagen is a seasoned marketing professional with extensive experience in demand generation and strategic marketing initiatives. Currently serving as Senior Director of Demand Generation at Scholastic since March 2007, Jennifer defines generation metrics and leads cross-functional efforts to enhance lead management processes while optimizing budget and tactics. Previously, in the role of Director of Marketing, Jennifer crafted innovative B2B and B2C marketing strategies, focusing on branding and repositioning products. Additionally, Jennifer has experience as a Marketing Manager and Contributing Writer. Jennifer holds a Bachelor's degree in Creative Writing from the University of South Florida.
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Scholastic
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Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children.