Scompler
Michael Schmitz is a seasoned professional with extensive experience in strategic consulting, content architecture, and digital media development. Currently serving as Head of Strategy Consulting & Partner Development at Scompler since November 2019, Michael previously held prominent roles such as Director of Content Architecture at Profilwerkstatt GmbH, and Head of Content Lab at Publicis Pixelpark, where significant contributions were made in developing content marketing strategies and frameworks. Michael's career spans over two decades, including key positions at BurdaYukom Publishing GmbH where innovative digital communication concepts were created, and at SIS Informationsservice as an independent information broker. Michael's educational background includes a Bachelor in Business Administration focused on HR, marketing, and law, alongside experience in human resource management.
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Scompler
Scompler is a web-based marketing and communication tool that elevates material comprehension, subject management, and story thinking to new heights. It is well suited to newsroom organization and, more broadly, data and topic-based content control for social media, content marketing, narrative, editing, press, and internal communication. Contentstrategy, strategic topic management, personas, customer journey, editorial plan, editorial calendar, workflows, community management, automated publishing, data analysis, and reporting are all available through Scompler.