Daniel Buitrago Cáceres

Daniel Buitrago Cáceres is an accomplished professional with extensive experience in credit and debit card product management. At Scotiabank Colpatria, Daniel currently serves as a Senior Professional in Credit Cards, where significant achievements include implementing a new app channel that resulted in a 200% increase in visits and a 110% surge in redemptions. Daniel previously held the position of Professional II in Debit Cards, successfully launching marketing strategies for new products and managing migration processes that enhanced card usage. Prior experience at Citi as a Product Specialist involved implementing digital products that boosted sales and developing acquisition strategies that led to a consistent monthly sales increase. Daniel holds a specialization in Strategic Marketing from CESA and a degree in Industrial Engineering from Pontificia Universidad Javeriana.