SEAT
Sven Schuwirth currently serves as the Executive Vice President of Sales and Marketing at SEAT S.A. since February 2024. Schuwirth has held multiple leadership positions, including COO of CUPRA from March 2023 to February 2024 and in corporate strategy roles at SEAT and CUPRA from July 2021 to March 2023. Schuwirth has also contributed to various supervisory boards, including SEAT CODE, diconium, Silvercar, holoride, and Audi Business Innovation GmbH. Prior experience includes senior vice president roles at AUDI AG and BMW Group. Schuwirth holds a Diplom-Ingenieur degree in Wirtschaftsingenieurwesen from Technische Universität Berlin and a Business Administration degree from the Haas Business School at the University of California, Berkeley.
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SEAT
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SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.