SEB Embedded
Fredrik Robertsson Lund is a Product Owner at SEB Embedded, an in-house startup focused on commercializing Banking-as-a-Service (BaaS), since February 2023. Previously, Fredrik held the position of Business Specialist for BaaS at SEBx from September 2022 to February 2023. Prior experience includes serving as a Senior Treasury Analyst at Klarna from January 2021 to September 2022, where responsibilities involved cash management and liquidity risk for operational and expansion projects. Additionally, Fredrik worked at SEB Kort from June 2014 to January 2021 in various treasury roles, including Treasury Manager. Early career roles include Vice Project Leader for the Entrepreneurship Committee at LundaEkonomerna and Tennis Coach at Västerhaninge Tennisklubb. Fredrik holds a Master’s degree in Accounting and Finance from Lund University and a Bachelor's degree in Management Control from Stockholm University.
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SEB Embedded
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We are here to help companies bank under their brand. Our aim is to become the First Choice for Banking as a Service. We want to enable companies to embed financial services into their own businesses and user journeys to create magnificent customer experience and exciting business opportunities. SEB Embedded was born out of the SEB innovation studio SEBx. We aspire to combine the strength of the incumbent with the speed and agility of a fintech, and today we are proud to say that we are among the first established banks to launch into the space of banking as a service. Join us on our mission to Bring Banking to Where it’s Needed.