Groupe SEB
Antoine Pourron is a seasoned SEO professional with extensive experience in digital marketing and website optimization. Currently serving as the Global SEO Manager at Groupe SEB since February 2023, Antoine oversees SEO management for prominent brands including Tefal and Moulinex. Previous roles include Global Website & SEO Manager at LumApps, where Antoine implemented a global SEO strategy, and SEO Expert Consultant at Opinion Act, providing strategic support to large companies. Additionally, Antoine has contributed to SEO education as a trainer for both Gaming Business School and HEC Paris Executive Education. With a strong foundation in website management, content strategies, and technical optimizations, Antoine has consistently driven organic traffic growth throughout a diverse career that began in community management at Digitick Group. Antoine holds an ISEG Bac+5 Degree in Communication & E-business and has a background in social and economic sciences.
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Groupe SEB
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SEB SA is a France-based manufacturer of household equipment. The Company is present in three complementary sectors: Cookware, Kitchen Electrics and Home and Personal Care. The Cookware sector includes frying pans, oven dishes, pressure cookers, kitchen utensils, among others. The Kitchen Electrics is divided into two smaller groups: Electric cooking, which includes deep fryers, table-top ovens, rice cookers, induction hobs, barbecues, informal meal appliances and Preparation, which consists of food processors, beaters, mixers, blenders, juicers, coffee makers. The Home and Personal Care is divided into Linen care (including steam irons and steam generators), Home care (fans, portable heaters and air-conditioners appliances, among others) and Personal care (hair care appliances, depilators, bathroom scales). SEB SA has six multi-regional brands: All-Clad, Rowenta, Moulinex, Tefal, Lagostina and Krups. It operates through SWIZZZ PROZZZ.