SECRID
Simon Balder is an experienced data professional with a comprehensive background in business intelligence and data engineering. Currently serving as a Data Engineer at Ingka Investments since September 2024 and as a BI Consultant/Coach at CEVA Logistics, Simon has successfully implemented an Analytics Datamart utilizing Azure and Tableau. As a freelance Business Intelligence Consultant with BAI Consultancy and a BI Consultant for SECRID, Simon has developed automated product forecasts and analytical tools. Previous roles include Senior Data Analyst at Ingka Centres, Project Manager/BI Coach at SECRID, Backend Developer & Data Analyst at IKEA, and Subject Matter Expert/Lead Data Scientist at IKEA, where significant contributions to analytics initiatives were made. Simon holds a Bachelor’s degree in Commercial Economics from Inholland University of Applied Sciences, complemented by additional studies at Mälardalen University.
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SECRID
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We are Secrid, a Dutch creative company founded in 1995 based on one dream: our own design label with unique products. In 2009 our dream became reality with the launch of our first product; A compact wallet which brings fashion and industrial design together, yin-yang. This yin-yang mindset started with the designer couple who together form the foundation of Secrid: Marianne van Sasse Van Ysselt and René van Geer. The balance is found in everything we do, from the choices we make, to the composing of the teams and the designing of each collection. While Marianne creates our collections with her feeling for trends and fashion, René designed and develops our patented mechanism. This mechanism can be found in every Secrid wallet, which allows for quick access to your 6 most important cards with one click.