Franziska Schalley

Franziska Schalley is a seasoned professional in brand and product innovation, currently serving as the Brand & Product Innovation Lead at Seeberger GmbH since February 2024. In this role, Franziska drives strategic initiatives that align with customer and market trends, manages cross-functional teams throughout the innovation process, and fosters external partnerships to enhance brand consistency. Previously, Franziska held several positions at ROMAN KLIS DESIGN GmbH from December 2018 to January 2024, advancing from Brand Manager to Senior Brand Consultant, where responsibilities included leading global projects for major clients like General Mills and Nestlé, focusing on strategic repositioning and end-to-end consumer journey planning. Earlier experiences include roles at coalo GmbH and internships at DGM Communication GmbH and Mercedes-Benz Bank. Franziska holds a Master of Science in Marketing from The Manchester Metropolitan University and a Bachelor of Arts in Media and Communication from the University of Augsburg.