Vicky Smith

Vicky Smith is a seasoned leader in sustainable tourism, currently serving as the Founder of Earth Changers since June 2016, which focuses on positive impact and regenerative tourism. Vicky has been a member of the Board of Trustees for SEED Madagascar since April 2015, advising on marketing and operations for volunteer tourism programs, and has contributed to the Global Ecotourism Network and the European Ecotourism Network since 2018. Vicky previously held roles such as Ambassador for the Department for Environment, Food and Rural Affairs' #YearofGreenAction initiative and Head of Market, Brand & Communications at The Long Run, under the Zeitz Foundation. Educational achievements include a Master of Science in Responsible Tourism Management and a Bachelor of Arts from The University of Sheffield.