Sofía Machado

Sofía Machado is the current Global Head of Ad Operations at Seedtag. Sofía has been with the company since May 2015, starting as International Ad Operations. In this role, they were responsible for supporting new markets in terms of operations while Seedtag had a local team involved. This included experience working with Spain, Italy, France, UK, Netherlands, Mexico, and Brazil.

Machado's main duties were providing the sales team with useful information -insights, reports, analysis of competitors, etc.-; managing all digital campaigns at Seedtag -both direct and programmatic ones- including display and video formats for all devices; being the main point of contact with media agencies & direct clients; optimising campaign results based on the client KPI; and troubleshooting -both direct and PMPs- with clients and traders. Sofía also worked closely with the finance team on invoicing.

In January 2018, Machado was promoted to their current role as Global Head of Ad Operations. In this role, they oversee all ad operations for Seedtag globally.

Sofía Machado studied advertising and public relations at the Universidad Complutense de Madrid. Sofía has a degree in advertising and public relations from that institution.

Some of their coworkers include Grego Martínez - Global Head, Product, Cristina Rodríguez - Global Head, Publisher Operations, and Fabio Arnau - Global Head, Programmatic Operations. Sofía Machado reports to Jorge Poyatos, Founder & Co-CEO.