Matti Pentikäinen

Matti Pentikäinen currently serves as Executive Creative Director at SEK since February 2018, where responsibilities include shaping impactful brand experiences. With a diverse background, Matti is also a Creative Director at Free and has contributed as an Artist, Composer, and Sound Designer for projects including Twwth and Ceebrolistics. Additionally, Matti co-owns and manages the avant-garde label Signal Life, established in May 2011. Previous roles include Creative Strategist positions at inc – strategic design and Bc Strategists, as well as a Strategist role at 358. Prior freelance work in strategic and concept design spanned from 2008 to 2016, alongside managing creative projects at TWO and serving as Creative Director at Disco Dislocated. Matti's educational foundation was built at the University of Helsinki from 2006 to 2013.