Sela | صلة
Dana Mohsen is a professional with extensive experience in sports management and marketing. Currently serving as the Volleyball Manager at Al-Ahli Saudi FC since January 2023, Dana also holds the position of Sports Event Specialist at Sela since January 2022 and is a Co-Founder of Blue Clickers Volleyball Team since December 2020. Dana's previous roles include Lead Acquisition Associate at EDESIGN from April 2019 to November 2021, Retail Store Manager at Lush Fresh Handmade Cosmetics in Saudi Arabia from January 2018 to February 2019, and Marketing Assistant at Lezwan Group from April 2017 to January 2018. Dana's career in sports began at the University of Business & Technology, where from January 2013 to May 2017, involvement included leading sports activities. Dana earned a Bachelor of Business Administration in Marketing from the University of Business & Technology, having studied there from 2011 to 2016, and previously attended King AbdulAziz University between 2011 and 2013.
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Sela | صلة
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Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.