Sela | صلة
Loai Kamakhi is an accomplished professional with extensive experience in the business solutions and technology sectors. Currently serving as the Senior Vice President of Business Solutions at Sela and holding previous titles such as General Manager, Chief Technology Officer, and Chief Operations Officer within the company, Loai has demonstrated leadership and expertise over a significant tenure since February 2006. As the owner of LFK.EST and the operator of lowimart.com since January 2013, Loai continues to drive entrepreneurial initiatives. Educational qualifications include a Bachelor's degree in Information Technology from Riyadh College of Technology, complemented by foundational education at Najd National School.
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Sela | صلة
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Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.