Sela | صلة
Rakan AlHarthy is an accomplished executive with extensive experience in leadership roles within the sports and healthcare sectors. Currently serving as CEO of Sela Sport, Rakan has been with Sela since 1995, holding positions as Managing Director and Chief Executive Officer since 1996. Previously, Rakan held the title of Vice President at Sela Holding from September 2000 to November 2020. Rakan holds a Master of Business Administration in Hospital Management from HFB Business School in Germany and a Bachelor degree in Medicine and Surgery from King Saud University.
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Sela | صلة
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Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.