Sela | صلة
Tarek Tooni is an experienced Art Director currently working at Sela since October 2023, focusing on coordinating team efforts and managing deliverables while creating graphic designs and videos. Prior to this role, Tarek served as Art Director at NAQI from July 2022 to November 2022, overseeing media production and leading a team in producing digital video ads. Tarek's previous experience includes positions as Video & Visuals Director at Ghaliah, Senior Video Director at HEIGHTS Company, Co-Founder and CEO at Phoenix Media, MIS & Marketing Specialist at Aditya Birla Group, and Graphic Designer at ALex for building. Tarek holds a Bachelor of Commerce degree in Business Administration and Management from Cairo University and a Diploma of Education in Fine/Studio Arts from Alexandria University.
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Sela | صلة
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Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.