Semrush
Lynne "Sam" Bishop is an experienced analytics leader currently serving as the Director of Analytics at Tripadvisor since October 2022. Previously, Lynne held the position of Head of Analytics at edX from 2020 to October 2022, where responsibilities included leading data functions and setting the data strategy for the organization. Prior roles encompass Head of Product Analytics at HubSpot, where focus was on enhancing product analytics, and Vice President of Forrester Analytics, overseeing the vision for consumer analytics products. Additional experience includes senior positions at Affinnova, M|C Communications, and Forrester Research, complemented by a strong foundation in research and consulting established at The Lab Consulting. Lynne holds a degree from Tufts University.
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Semrush
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Semrush is a leading online visibility management SaaS platform that has been used by 7,000,000 digital marketers worldwide.