Laura Friebe

Laura Friebe, MBA, currently serves as the Head of Client Success at Sentiance, a position held since January 2025, and previously held the role of Senior Director of Customer Success. Prior to this, Laura was the Global Key Account Manager at Octo Telematics from March 2023 to February 2025 and the Business Development Manager at OviDrive from June 2022 to March 2023. Additional experience includes positions as Business Development Manager at KINTO U.K. Limited and Enterprise Solutions Manager at OviDrive® - AI Mobility Operating System. Laura's extensive background in the automotive and fleet services industry includes roles such as General Manager at Avis Fleet and Regional Sales Manager at Avis Fleet Services. Laura holds a Master of Business Administration from the University of East London and has pursued professional development at GIBS Business School. Early education was completed at Johan Jurgens High School between 1993 and 1997.