Sentric Music Group
James Cherry has extensive experience in the music industry, currently serving as Manager of Product Insights at Sentric Music Group since October 2012, where responsibilities include overseeing live performance claims for artists and sub-publishing partners on a global scale. Previously, James held multiple managerial roles at Sentric, including Manager of Artist Services and Performance & Broadcast Manager. Prior to this, James co-founded Silver Birch Music, focusing on maximizing royalty potential for bands, and served as Marketing Manager at Ditto Music. Early career experience includes working as an Account Executive at Frequency Media, contributing to notable projects such as Duran Duran's album launch. James holds a BA (Hons) in Communication and Media from Bournemouth University.
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Sentric Music Group
Founded in 2006, Sentric Music Group has rapidly become a global, award-winning independent publisher. Sentric provides industry-innovating technology, enabling partners to seamlessly collect royalties globally from a single, online platform. Based in Liverpool, Sentric has offices in London, Hamburg, Amsterdam, Palma, New York and Los Angeles. Today, Sentric represents more than a million songs and over one-hundred-thousand artists. Partners choose to work with us. Sentric guarantee to provide a simpler method of working and enhanced administration. Sentric’s international infrastructure includes direct royalty collection in over 100 global territories. Our team and technology effectively manage any sized catalogue, whether you have 100, 100k or a million copyrights.