Maggie-Yizhen Che

Maggie-Yizhen Che is an accomplished marketing professional with extensive experience in brand management and retail marketing. Currently serving as Associate Brand Marketing Director at Sephora China since October 2017, Maggie-Yizhen has a strong background in brand building and communication. Prior to Sephora, Maggie-Yizhen held various roles at Unilever from May 2012 to October 2017, focusing on brand strategy and innovation within the Chinese market. Maggie-Yizhen began the career at McCann Worldgroup, where responsibilities included managing communication strategies for L’OREAL and ensuring alignment with global brand objectives. Academic qualifications include a Master of Business Administration from Shanghai Jiao Tong University and a Bachelor's degree in Advertising from Tongji University.