Sephora
Zeenat Subedar is an experienced marketing professional with a strong focus on brand and category marketing in the beauty industry. Currently serving as Senior Director of Category & Brand Marketing for Makeup at SEPHORA since February 2014, Zeenat has progressively advanced through various roles including Senior Director and Director of Brand Marketing. Prior experience includes a position as Integrated Marketing & Social Media Manager at bareMinerals and roles at Edelman and Microsoft that emphasize digital consumer technology and sales and marketing operations. Zeenat began a career in technology as a Developer Relations Specialist at Apple. Educationally, Zeenat holds a degree in English from the University of California, Davis.
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Sephora
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Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.