Rick Haynes

Rick Haynes is an accomplished executive with extensive experience in sales and leadership roles within the consumer product goods and e-commerce sectors. Currently serving as the Executive Vice President of Sales at Seraphic since April 2023, Rick previously co-founded and led SoTru as CEO, significantly contributing to the company's growth in the nutrition sector. At Barlean's Organic Oils, Rick held the position of Senior Vice President of Sales, successfully turning around an underperforming division and enhancing brand value. His earlier experience includes a role as Business Development Director for Lignan Research, where Rick focused on strategic partnerships and market education for nutritional supplements. As Co-Owner Dealer Principal and President of Hoblit-Haynes Dodge, Chrysler, Jeep, Rick effectively transformed a struggling dealership in the Sacramento area. Rick holds a Bachelor of Science degree in Agricultural and Managerial Economics from the University of California, Davis.