Seraphine
Heather Wood-Stringer has a strong background in finance and accounting, with extensive experience in various leadership roles. Heather is currently serving as the Chief Financial Officer at Seraphine since 2023. Prior to that, they held the position of Chief Financial Officer at LK Bennett from 2021 to 2023, where they also served as Finance Director from 2019 to 2021 and temporarily as Group Financial Controller from 2018 to 2019. Before LK Bennett, they were the VP Finance at Sweaty Betty from 2017 to 2018. Heather also held the role of Head of Finance at Crew Clothing Co from 2015 to 2017 and Financial Controller at Temperley London from 2015 to 2015. Earlier in their career, they held various financial roles at LK Bennett, Fulham FC, Kurt Geiger, IPC Media, and King & Taylor Chartered Accountants.
Heather Wood-Stringer attended the University of Essex from 2001 to 2004, where they pursued a degree in Accounting. Their field of study during this time was specifically focused on Accounting.
Seraphine
An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike. Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all. In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe. Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.