SERAX
Cathérine Verelst currently serves as the Country Manager Belux at SERAX, where responsibilities include leading the sales team, developing and implementing sales and marketing programs, and executing the distribution strategy. Prior to this role, Cathérine held the position of Country Manager Benelux ad interim at Hudson Benelux, overseeing the sales team, supporting field managers, and monitoring performance metrics. Previous experience includes project management and event production at Balthazar Events and a long tenure at Swatch Group Benelux as Brand General Manager for Calvin Klein watches and jewelry, where major accomplishments included leading sales teams, implementing marketing strategies, and collaborating with international stakeholders. Cathérine holds a Master’s Degree in Commercial & Financial Sciences from KU Leuven Campus Antwerp and completed a program at Vlerick Business School.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.