SERAX
Clara Devriendt is a skilled professional in trade marketing and brand management, currently serving as Trade Marketeer Manager at SERAX since April 2022. Previously, Clara held the position of Junior Collection Brand Manager for Objets Nomades at Louis Vuitton, where responsibilities included collection analysis and operational marketing. Clara's career includes experience as a Design Strategist at Made Design & Innovation, contributing to market analysis and project management. Additional roles include shop assistant at Wouters & Hendrix Jewelry and customer service staff at deSingel. Clara holds a Master’s degree in International Fashion and Luxury Management from the Institut Français de la Mode and has completed various courses in fashion management and brand management from reputable institutions such as the University of Antwerp and the University of the Arts London.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.